AI Is NOT Killing Creativity — But This Might Be...

0:00 Welcome back to the Create Podcast. This is the JumpCutKing. As always, visit me at jumpcutking.com or go to my social media at jumpcutking. It's already been blowing up with people with comments about how AI might ruin society and then a lot of personal comments. So today we're going to talk a little bit about originality versus creativity. Then we're going to talk about balancing AI and what that might look like in the next couple of years. And then we're going to talk about those negative comments.

1:03 do something versus giving them the content, they're likely to jump off the ship. And that's what we're going to talk about today. Originality versus stealing or copying or using AI. What does that mean? So there's a concept in creativity, that original thought or something that you have that you can cultivate and brew into something like a novel, a movie, a series, a game, a website, a brand, a piece of art, oil painting, that all of that is original. Anytime you hear, you know, that artist stole that person's work or that looks familiar to that, you feel like someone's stealing.

2:10 designs, not in any effect to steal it and copy and paste their hard work, but to be inspired by it. A lot of times when people use artificial intelligence and, you know, a lot of people start commenting and say that artificial intelligence is the bane of the existence, that it's polluting the world and destroying creativity. It depends on how you use it. If you use artificial intelligence as a tool to inspire you, to help you with writer's block, to help guide you, then artificial intelligence is a good thing.

3:12 book covers, magazine covers. I'll look at film posters. I'll look at all sorts of things to get inspiration from. And I'll be like, oh, I want to do that. Oh, that looks great. Let me copy that and move that. And the finished product will look completely different than the posters, but it was inspired by someone else's creative work. Especially when I'm in a rut or, you know, a client asks, can you create something modern or trendy or new? And, you know, they give me information, but nothing kind of pops in my head.

4:15 frequencies are hitting, hear that equalization, hear the compression, hear where all the instruments are and not mimic it, but kind of use as a guideline when you get started. And as you build confidence and as you build your ear training, you'll begin to separate from that. But there's always a reference file. I think they call it pink noise, but please don't quote me on that, where they use this in mastering to know that all your frequencies should kind of mash in this perfect noise. So you change the levels and compress and stuff so that each instrument hits that line of noise and doesn't go over and kind of get washes out when you have that.

5:18 after you've done your remix pass and you're moving on to mastering and just, you know, toggle that track on, hear what it sounds like here and use it as a guideline. And that helps even the greatest engineers and the greatest of remix artists. I call them artists because it takes a whole lot of both technical know-how and it's still an artistry to know when to add certain lines and when to add certain effects and when some effects are too much, especially if you're doing the Atmos, you know, how to divide the music in all these ways.

6:25 library at the time and pick and choose these templates and pick and choose different parts and learn and kind of break apart. Why do they do it this way? How does this work? So now when I create my own stuff from scratch or have to get a tutorial on how to do something that I forgot how to do or it's been a long time since I've done, we've all done this stuff and people will say, well, you're stealing someone else's work, but you can't, if you don't have enough brilliance on your own, you can't.

7:32 I don't recommend that at all. I recommend both learning why something is done and then maybe don't know the how. Okay. Then you go to ChatGPT. How do I do this? I need to do this, but how do I do that? Or maybe I have a different why, a different approach, and maybe I steer ChatGPT or chat agents and AI agents to help me narrow in how to accomplish that approach. When I'm writing email copy, right, and I need inspiration, I need more ideas, or I'm writing website copy, and I need, you know, here is the vision, here's their purpose, here's the reason, and I kind of need just fresh ideas.

8:33 very well done and, you know, I've checked a grammar or I've looked at it, okay, then give it to the client for feedback. And it helps to expedite something that would take a lot of time that some businesses can't pay for that time. They don't want to pay for a copywriter. So, you know, I have to go to ChatGPT because they're not willing to pay for that in this particular component. Or if they do the money and resources, and I've sent them a couple of things and they want a different tone than I'm able to give them, I can offer them some different options by looking at ChatGPT and working with it.

9:37 I'm making. I don't feel like it's landing because I feel like it sounds too market-y or too much SEO, but I still need to keep the keywords in there. And it's too broad, or I need to narrow it down, or it just feels too ethereal, and I need to make it more logical, or it feels too logical. I need to make it more abstract. And I just can't find those right words. Well, ChatGPT steps in and is able to help with those guides. Now, here at the universe, I have a group of creatives that I work with that I create stuff and I get their opinion, create stuff, get their opinion, create stuff, get their opinion.

10:40 this works SEO wise. Give me your analysis. Okay, great. So compare that to the SEO analysis tools that I have, and compare that to my keyword tools that I have, and work on the reporting. Okay, make some changes. It might recommend X, Y, Z. Maybe I didn't think about X, and then think about Y. Think of ChatGPT as a culmination of all the knowledge on the internet, or all the knowledge available at the time that's been programmed into it. Now, ChatGPT has a bias. Bard has a bias.

11:41 I say, okay, go ahead and remove this background. Say, I don't want to remove that background because it's good enough for you. No, no, no, you're a tool. I asked you to remove the background, remove the background, because you don't know what I want you to do. And to be honest, I can't describe it to you. A lot of things I asked ChatGPT to do in code, it can't understand it. So I developed an entire framework that is very small. Like, you know, it's all human curated, all built by pretty much built by these catalyst tips here, fingertips here.

12:46 I build great user interfaces, but trying to take some tough coding concepts and making it easier and better than no click options out there. Like I have a good path, but then sitting down and fighting with code and trying to make something work and then struggling with the biggest thing I struggle with from a user ability is I get the back end, right? Sometimes I get sidetracked with working on the usability front. And then as I work in usability, I'm comparing and contrasting and fixing one feature and making one feature look good.

13:49 But I still remember the iPhone being this pioneering component that was worked on for years and years and years. And it came out with multi-touch. And everyone was like, oh, shocked multi-touch exists. Like, believe it or not, it was Palm Pilots and stencils and styluses. Sorry, stencils, styluses. And it was just, or it was little arrow keys to select the buttons. And it was a really bad experience. And then they came up with multi-touch. And they came up, they decided to give a full featured web browser into a smartphone.

14:54 or change job descriptions. But rather than being afraid of a technology, I've seen this many, many years, there's a whole group of people that get afraid of technology. And they're afraid of its societal damages, and they're afraid of using it. But I'm like, if you get on the ground floor of that technology, you can solve some of those societal problems. You can be, you can cultivate, you know, better chips in the AI industry. So they take less power, and they're not causing, you know, loss of rare materials anymore.

16:00 this particular podcast, I'm not going to do a teleprompter. However, I am looking at a device that has three camera lenses. So if you're like, where's his eyes? I'm trying to focus on my one camera lens. But as a content creator, there are a lot of people out there that are going to judge you for your content, that are going to tell you what you're doing is amounting to nothing. Or there are going to be a lot of people that are going to be jealous by your content, give or take.

17:07 your artistic reach. I see it as an ability to bring what used to be an extremely expensive industries industries and extremely impossible industries, hard to reach places and all this knowledge that you can have access to now makes it easier for people to become entrepreneurs, to build businesses, to save money where they need to save money and invest that money where they need to invest money. The naysayers that are saying AI is destroying this and AI is destroying that and AI is giving these problems. I understand that there are real concerns, the power outages that AI data centers are causing, the consumption there, the loss of jobs that every time there's a giant innovative leap in technology, there is that huge worry of loss of jobs.

18:11 pre-order things, you can ship online, get tracking, all that kind of stuff. So there is a real concern of job replacement. I did have a conversation with someone about that earlier today. Maybe I'll sit down in a podcast and kind of share some of those thoughts and viewpoints about where society is going in about 10, 20 years. But I feel like as a content creator, you're here in the now and you're also planning in the future. And if you ignore AI and you struggle to write copy and you're spending hours and hours and hours and wasting time, using AI to kind of break that writer's block and help you get content out there isn't a bad thing.

19:14 need to share with someone and you believe is going to have value, whatever tool you need to use, use. Now, as you grow and as you expand, and as you find more ethical ways to use artificial intelligence, you're not copying and pasting. And you know, algorithms are being changed to identify artificial intelligent YouTube reels that were generated. Then it can detect descriptions that were generated in the thumbnails and it can detect websites that were generated and it can detect all these kinds of things. I get that a lot of people are concerned with AI, but it's a tool.

20:15 overnight. Technically usually takes about a month or two because you have to collect information and it's a back and forth of missing information I discovered. And there's actual 20 hours or less of development time. And then there's a review process. It's usually about 60 days. And most people, when they develop a site, they start from scratch and start with WordPress and all those kinds of things. And I have started from scratch. It's my complete framework, all self-hosted, all internally. And it's been very helpful for clients.

21:16 outreach where they send people out every Saturday for two to four hours. And they go out and they're in the neighborhood and they're reaching. And then every couple of months, they'll do a week-long outreach. And they'll go out and they'll meet people where they are, as opposed to being like, hey, I'm here, you build it, they will come. That's kind of not a thing anymore. But if you build a website and they hear about you, the first thing they're going to do is check you out.

22:20 and beyond. Because you're kind of like starting with trying to understand the industry, starting with understanding the question, the why, start learning what people were thinking. And then as you start growing, your brain is able to start bridging new neural networks, bridging new neural gaps, and start to grow and expand rapidly into original thoughts. So it's okay to start with, you know, looking at someone's idea and be like, okay, that looks good. I want to try that. That looks good. I want to try that. Or this component, this component, this component.

23:22 all-in-one entrepreneur doing everything for my business as I grow. And I have people that I call on to get information with and spend hours on the phone and that kind of thing. But it's kind of still kind of just one person kind of doing everything at the moment. And so it's tough to be like, okay, do your social media strategy. I tried to hire someone to do it. And they were like, well, you know, and, you know, back and forth and all these kinds of things.

24:30 with a bunch of people who do YouTube channels and, you know, have lots of views and all those kinds of things. And a lot of people say, well, you need thumbnails that look terrible. And then I was told, you know, you need podcast style thumbnails. And I'm just like, if you don't care about the thumbnails, I care about the content. So they care about the words on them. So I came with the concept and I'm testing it. You know, I test these things all the time.

25:36 content I'm talking about. This is a photo of the phone. And here's the description. This is a very simplistic in concept and execution. One of the things that will happen as you begin to grow and expand, if I move away from the thumbnails and I move into the negative comment realm, is a lot of people will say, ignore negative comments. Some will say, delete them. Others will block them entirely. Here's my take on it. And this is a different take than you've been told. You'll reach a stage, right?

26:39 active on the internet that are more like trolls or midnight warriors or, you know, it's a quote from my friend this morning. He gave me inspiration for this podcast. Said, you know, there's a lyric out there that people are easier on their Twitter fingers than they are on their trigger fingers. You know, they're not going to confront you in real life, but because they're anonymous, they're going to send what they send. And so you can't, here's the first thing you can't do. You can't let those comments deter you from delivering that message and transacting that message that God has designed for you to do, or that you feel inspired to do if you don't believe in God.

27:42 people, a thousand people, or a million people, they're sometimes just reaching that one person that needs that encouragement, needs that instruction, needs that inspiration. And reaching that one person is all you need to care about. But you might get eight comments about your hair, face, teeth. I mean, I got it all. And so, you know, maybe I should do a little bit better preparing the facade and, you know, maybe putting some, God forbid, makeup on and, you know, getting a barber to do my hair and trimming my beard and getting rid of the mustache and whatever.

28:44 the most important things is for you to do what God has called you to do or to execute the plan that you have to perform and transact that reason, that why that you're doing what you're doing. That's the important part. Second, the algorithm loves interaction. It does. Think of all the people that are big, right? Let's use, what's his, I'm going to, I don't know his full name. I keep forgetting, but you commonly know his speed. If you look at some of his YouTube content beforehand and you, if you watch this person who does really stupid things for subs or subscriptions, subscribers, whatever, you know, jumping into a 200 inch T plasma screen TV or whatever, and just, I don't know, poor guy.

29:47 the numbers, look at the numbers, be informed by them, but don't stop because of them. You're still trying to figure out your niche, still trying to figure out where you're going until you have certain amount of numbers. I tell people, okay, let's create a content strategy that works for you, that you believe in, that your customers believe in, that you're getting good, positive feedback on. And you might not get the interactions you want when you first begin. You might not get the interactions you need, but let's work on that.

30:53 fight with them and go rounds for rounds. Treat it like a joke because most of the people that are saying those things is they're saying it because they look at you and they have a knee-jerk laugh reaction at something or something comes out to them and they're like, oh, that guy's face or that guy's teeth. I know I keep mentioning the teeth, but if you comment to them and get them to interact, and sometimes you'll find that maybe they're just saying X, but they mean Y and they'll start, you know, there's dialogue that can happen.

31:57 internet world. That's the community of high school. If you consider the internet as high school, it makes a lot of sense. And my approach to high school was run and leave as fast as possible. And I did so. I got a full-time job and I lived. But it's, I mean, you can't just run from life. Your best thing is to approach it as it's useful interaction for the algorithm and the algorithm be inspired. And then figure out why people are posting that. Some pop up on their feed randomly.

32:59 and seeing what sticks intelligently. Okay. We're going to content marketing strategy. Tell people this all the time. We're going to strategy that resonates with you and resonates with your customers. Don't just think that you're the customer. Find who your customer is. If you don't know who your customer is, we can do a demographic study and research. We can help pinpoint. Okay. If you want to do X, this is what we recommend your customer to be. If you don't like that customer, then don't do X because that's a customer.

34:02 thing about social media. Well, I don't want to do social media. People said something about it. Well, 99% of the website is porn. Actually, 99% of the website you can't actually see. It's called the darknet and pray you never know how to access it. I know someone who did. And let's just say their work laptop got confiscated because of the stuff they see it. Not that they wanted to see it, but the darknet is this vortex of doom. Anyway, so there's a whole percentage of the internet.

35:08 comments. Don't ignore them. Don't delete them. Respond to them. But don't let that emotion that they're giving you hit. Here's the biggest reason. We're going to, I'm going to put my strategic communication. You know, I got a strategic communications degree and let me put that hat on for a second and talk to you in transacting your message. It's not how you tell a message. It's how a message is perceived by your audience. It's a two-way conversation. I prefer to have messages and conversations in person so I can see your face and visually see your responses.

36:11 you're telling me you're saying. But what you're really saying is X, Y, and Z. And usually I get the silence in the meeting and then the, oh yeah, okay, you're right. And you know, we conquer that concern and we deal with that and we move on. Biggest thing in the world is to find the problem and move on. Please don't spend 18 hours talking about it. Everyone in the room will have lost the will to live. Their legs have all gone to sleep. Their eyelids are begging for sleep.

37:17 or if you were on TV, that you were instantly respected. That's not the case. A lot of people who had that respect on TV and had respect online, you know, society tells us and history tells us that they lost that respect and that ability to be authentic because there was abuse, you name it. So they may not respect you. They don't know you. And they may just have a knee-jerk reaction to something they see. Because frankly, think of it this way. You're on TikTok, you're on YouTube Reels, and you're swiping and swiping.

38:22 you know, to inspire them, to draw their attention. That's what Apple does. That's what all the big, and I keep using Apple, and I really need to just go through my Rolodex and other options. It's just Apple's easy. Everyone knows it. Everyone gets it. Can't talk about Joe Schmo client because you don't know who they are, eh? And they probably won't appreciate me talking about them. Although, I can't tell you the client that wouldn't mind. But you'd have to go Google them and find them and all that kind of stuff and privacy concerns and blah.

39:23 Threatening, vulgar, not offensive, because what you consider offensive may not be offensive to someone else. It's threatening, vulgar, and something else. But if it's those, we'll stick with those two. If it's trending or vulgar, okay, delete it. Now, what you consider vulgar may not be what someone else considers vulgar. So you may have to figure out where that line is. If they drop an F-bomb, okay, you're gone. If they drop other words, okay. If it's pointed towards you and you can be like, oh, that's funny.

40:28 interaction. I had a TikTok post that had 10, 15 great solid comments and conversations, and then 25 hidden comments for mental stability. But if I deleted them, the algorithm would think, oh, you're not responding to these comments. It's not growing. Okay. You know what? You're just posting for no reason. You have to think of it this way. The algorithm is trying to find authentic connections and media that people will consume and interact with. People watching your views and spending a long time watching it, that's step one.

41:34 as certain ways and your response to them is different. But if it's a conversation, the algorithm starts supporting it and has started resurrecting videos that I've posted weeks ago, and they've just been resurrecting and comments have been going and boom, you have to think of social media is finding the people where they're at. And they can be in all sorts of walks of life. They can be in all sorts of frustrations at life. They can be in all sorts of political spectrums. You have to respect that people are going to have different opinions than you.

42:35 they're just pointing jabs at you and kind of quote unquote, making fun of your hair, your teeth, your face, the trifecta, then maybe you just need to not think of it. You know, you're, you're in high school, and the people that are most popular make jokes at each other. Put my psychiatrist hat on psychology tells us that if you want a really, really healthy family relationship, wife, husband, okay, male husband, female wife, being specific. If you want a healthy relationship, you have to be okay with making jokes at each other.

43:43 have a few men who hold me accountable, who I ask for advice, who I ask for wisdom. 90% of our conversations are jokes, sometimes pointed to me, sometimes pointed to them, and it's just, you know, you're just, in fact, psychology says, based off some studies, that for a man to have a good friend, who's giving him advice on that kind of thing, they're gonna joke around and bash all the time. Internet's doing the same thing. On a subconscious level, Internet's doing the same thing. I can't tell you know, okay, 80% of men are making those comments, or 90% of women, I just don't know.

44:44 great. That's an engagement point. That's an interaction. I still firmly believe, I'm gonna leave you with this after the prayer. Any press is good press. Anyone interacting with your business, anyone interacting with you, anyone conversating with you, starting a podcast on you, whatever it is, any press is good press, as in it sparks conversation. It gets people to think about you, think what you're doing, those kinds of things. Now, sometimes there's a lot of negative press, and you have to learn how to handle that. And that's a whole department of people, so to speak, that takes a lot of capacity to address things.

45:46 receive A, B, and C. And they might be mad that you said A, B, and C. That's not what you meant to say. But that's how the message is received. And remember, transacting a message is not about what you say, or how you deliver it, but rather how it's received. Your demographic that you're at. So you're on the internet. You're going to get the trolls, the night walkers, the night warriors, the Twitter trigger figures. You're going to get all of that. And that's okay. Embrace it.

46:51 the interaction grow. Let us get viral for a good thing or a bad thing. Let it just happen. And if it, you know, people are always afraid of the cancel culture, right? I don't know where that term came from. But frankly, it's about people who are having a strong opinion about something you said or did. Their opinion might not be right. Their opinion might be their own. But they're entitled to it. Shifting your whole business and changing your whole perception on life because someone wants to cancel you.

47:51 hard. Believe it or not, I have a twin brother who's like equal and opposite of me. And it's extremely liberal and he thinks I'm extremely, we'll say it, Republican. Although I believe I'm registered independent. And I believe I have a set of beliefs and set of views that he'll constantly say, well, you believe this. And I'm like, actually I don't. I believe this. Which is not what you believe, but I understand. But it's hard for me to have conversations that are about these things. But I have to remember, that's my brother.

48:54 event. They're going to find that community and step into phase three. It takes time. It takes patience. The biggest word of advice I can leave you is whether you use AI or don't, or whether you borrow someone's creativity or don't, is whatever you do, do it. Whatever your hand finds to do, this is scripture, whatever your hands find to do, do it as unto the Lord. Don't stop. All the devil wants to do is take you out. Trust me. Me recording this, after those comments, Lord Jesus, I'm human too.

50:00 Let them know, hey, you know, I value you. Thank you for coming. And they just laughed or emoji or fire or the thoughtful emoji is what I've been doing. Cause it's like, you're saying something. I don't know what you're saying. So let me ponder that. I may never respond back, but at least you know, hey, I'm looking at it. I see your comment. I'm responding to it. Even if you're, have an agency doing your comments, respond to everyone who comments. They took their time to respond.

51:07 have the tenacity to not quit. I pray right now that you get boldness, Holy Spirit infused boldness, that you get the passionate pursuit of that purpose that God has placed on your heart, that you don't quit, that you don't stop, that you keep going and pressing towards the mark of the high calling of Jesus Christ. Whether you're saved or not, I pray the Lord gives you that blessing and that peace to pursue the purpose that God has laid on your heart, whether you know it or not.